Investing

Investors are people that will give you a chunk of money in return for more ownership of your company, and if you succeed, they make a profit out of it. They are a good way to get money to develop your startup faster, however, this will require you to sacrifice some control over your website if you get below majority shareholder (51%), unless you buy back the shares, at a usually higher cost that what they paid for them.

You start with investors known as Johnson Invest, they help fund your company through its beginning stages, by giving money when you reach certain milestones This often helps you early on when you're not making a profit. However, you can also choose to just start without investors, Although it will make the game much harder, as you need to become profitable quickly, or you'll run out of money.

You can also buy back the shares from Johnson Invest, (and other companies) in which the milestones will dissapear, including the lady who gives you tasks. However, as you become more sucessful, their share of the company gets more valuable (as with other investors too), so it's best to create a separate website instead, that way, when it becomes profitable, you can buy out the investors without their shares increasing in value.

Investing in other companies (competitors) is much different, as they don't buy back shares, and they can't choose to deny the buying of shares. However, if you own a competitor completely (100% of all shares) you can merge it's users with one of your competing companies in the same category, provided that you have enough potential users to do so. This only works if the competitor you bought is in the same category as your website, e.x. you cannot merge users from a video sharing service to a dating app, however, you can merge users from a video streaming service to your own video streaming service. This is an efficient way of getting users without marketing.